There are a ton of junky white noise apps out there, written by people who think they can just loop any sound and itll last forever. These guys do it right, though, finding points within a sound where looping is possible - they might even be altering the sounds a bit to make them loop well.
That said, there are still far too many "nature" sounds for me, or basically any loop with a sound or two that sticks out of the mix. Maybe its just my preference, sure, but there should just be more uniform, drone-like sounds such as the floor fan or Red Noise.
While its not perfect, you could do far worse for two bucks. Hopefully theyll expand the range of sounds they have.
Modernsax about White Noise Ambience